Top 10 Benefits of eCommerce Mobile App Development
Top 10 Benefits of eCommerce Mobile App Development. As the number of mobile users grows, so does the need to build mobile apps for different products and services to reach the target market, especially in the eCommerce sector. According to Market Insights of Statista, mobile e-commerce sales make up 60% and will reach $2.2 trillion in 2023 globally.
In this blog, we will explore the top benefits that building an eCommerce mobile app can provide to a business. With that said, let's get started.
10 Benefits of eCommerce Mobile App Development
Here is the list of the top 10 benefits that a business can acquire through investing in eCommerce app development are as follows:
1. Enhance User Experience
2. Mobile Apps are Faster
3. Stronger Brand Presence
4. Effortless Maintenance
5. Higher Conversion Rate
6. Improve Marketing Communication
7. Create a Personalized Shopping Experience
8. Increase Customer Loyalty
9. Minimal Cart Abandonment
10. Competitive Edge
An eCommerce mobile app allows users to search for different products, create wish lists, add products to a cart, complete purchases, and rate & review products. It also facilitates payment processing, shipment tracking, and order management.
1. Enhance User Experience
eCommerce mobile apps can provide a personalized and seamless experience to the user by allowing them to browse, wishlist, and purchase products online with ease. Having an easy-to-navigate interface and interactive features like recommendations, one-click payment, and push notifications, eCommerce apps create an environment that encourages users to purchase more products.
2. Mobile Apps are Faster
Compared to mobile websites, apps are 1.5 times faster to load and perform actions. This happens because apps locally store the data on the device. Some of the other reasons why mobile apps are generally faster than websites can be native code execution, optimized user interface, offline capabilities, push notifications, reduced network latency, and access to device features.
3. Stronger Brand Presence
With mobile apps, eCommerce businesses can build a strong brand presence. Having the right communication and design strategy, mobile apps can help your business deliver what your brand promises to the customers.
4. Effortless Maintenance
Creating an eCommerce mobile application with the assistance of a dedicated development team instead of choosing a general-purpose white-label app can provide you with complete control over the app. It also enables you to maintain and improve it as required without depending on anyone else.
5. Higher Conversion Rate
Mobile apps are crucial for eCommerce businesses as they boost conversion rates. Research shows that people are more likely to make purchases on mobile devices than on desktops.
Apps provide a seamless experience across all devices, offline access, push notifications, customized coupons, and promotions, increasing engagement levels significantly. The data indicates that mobile app users are increasingly using their devices for shopping, making it a crucial aspect of the eCommerce industry.
6. Improve Marketing Communication
Smartphones have transformed customer-brand interactions. By building an e-commerce mobile app, businesses can improve their marketing communication through push notifications that help share updates on promos, deals, and events.
Take inspiration from the Amazon app, which provides recommendations and discounts, to create a loyal customer base and drive growth. Other than that, businesses can also include conversational chatbots that collect customer behavior data to provide a smooth shopping experience while eliminating the need to hire large-scale customer service executives.
7. Create a Personalized Shopping Experience
One of the crucial features an eCommerce app should have is personalization, which also plays a crucial role in boosting sales and driving success for the business. eCommerce app allows businesses to track users’ purchasing and browsing history to offer personalized recommendations and offer rewards and discounts accordingly.
8. Increase Customer Loyalty
Implementing a customer loyalty program can prove to be a lucrative strategy for businesses operating in the eCommerce industry. A loyalty program incentivizes customers to spend more money on your platform, increasing the likelihood of repeat purchases.
Businesses can design the program based on the customers' transactional behavior or reward them based on their total spending. A mobile eCommerce app can make the loyalty program more effective by offering features like push notifications and real-time updates, significantly boosting customer engagement and, consequently, driving sales.
9. Minimal Cart Abandonment
Did you know that according to Mailmodo, cart abandonment rates in e-commerce have been as high as 70% in 2023? However, with eCommerce mobile apps businesses can highly reduce cart abandonment rates as these apps offer faster checkout, require a one-time login, and can send reminder notifications to customers, thereby increasing the chances of completing the purchase.
10. Competitive Edge
In today's highly competitive market, businesses must invest in mobile commerce to remain competitive. By having a strong mobile presence, businesses can adapt to the new changes and offer their brand engagement and accessibility through a mobile website or app, which provides them with a competitive edge.
This is because other businesses in the same domain that lack a mobile presence may not be able to engage customers as effectively as those who have a mobile presence. Therefore, businesses that desire to compete with others should consider investing in mobile commerce.
Conclusion
While we have covered some of the major benefits of mobile apps in the eCommerce industry, there are so many other minor advantages that we haven’t added to the list. Needless to say, developing an eCommerce app can be highly advantageous for businesses that want to reach a wider audience, increase their sales, personalize customer experience, and boost their brand loyalty.
So, if you too want to build an eCommerce app that’s reliable, secured, and easily manageable, then contact our experts now! With the detailed discussion, our experts will provide you with a customized development quote that won’t put a hole in your pockets.
FAQs: eCommerce Mobile App Development Benefits
What is an eCommerce mobile app?
An eCommerce mobile app allows users to search for different products, create wish lists, add products to a cart, complete purchases, and rate & review products.
Why invest in an eCommerce mobile app?
Investing in eCommerce mobile app development helps businesses with enhanced user experience, better efficiency, stronger brand presence, effortless maintenance, higher conversion rates, improved marketing communication, personalized shopping experience, and increased customer loyalty.
How much does it cost to develop an eCommerce mobile app?
Developing an eCommerce mobile app can cost anywhere between $25,000 to $300,000 depending on its design, integration, complexity, platform, tech stack, and development team experience.
