Those days of brands negotiating with creators for UGC, bribing influencers with freebies, or sorting through subpar fan vids in search of a golden testimonial are gone. In 2025, the advent of synthetic shorts—AI-created, hyper-personalized video content—is turning the UGC playbook upside down. With new technologies like Pippit, a free AI video generator, creating shorts for branding campaigns has become easier.
Picture creating 100 influencer-type videos in a single day, all with a different face, voice, and message, addressing a niche segment of an audience. Welcome to the age of synthetic shorts—bite-sized AI clips designed for scale, pizzazz, and social pull.
From "authentic" to "algorithmic": UGC redefined
AI is creating what consumers once made: product demos, reviews, hauls, testimonials, all without the logistical drudgery of actual creators.
- Scalable storytelling: Brands can produce varied content libraries with AI avatars and voiceovers, each imitating various age groups, accents, and personalities.
- No middlemen required: Say goodbye to agencies, NDAs, and creative blocks—AI-created videos provide on-demand authenticity with a brand-safe spin.
- Algorithm-friendly design: TikTok and other platforms prefer quick-paced, interactive visuals—exactly what synthetic shorts are engineered for.
This change isn't a death knell for human creativity—it's just a death knell for slow, expensive, unreliable UGC pipelines.
Here's how to use Pippit to make your own synthetic short
Neither a complete studio setup nor a degree in video editing is necessary to create a synthetic short. Even if you're balancing three campaigns and drinking coffee, Pippit makes the procedure easy. Here's how:
Step 1: Started with Pippit's video generator
Register on Pippit and go to the "Video Generator" page. Enter your product URL in the text field or click "Add Media" to add pictures, clips, or images.
The site will automatically extract product descriptions and major specs. You may rename your product, modify details, or include new media by clicking the "+" icon. Then click on "Generate" once all the specifications are in order.
Step 2: Customize your video settings
Open Advanced Settings to choose the appropriate video length and aspect ratio for TikTok or Instagram Reels. Select a pre-written AI script from popular formats or input your own. Then, choose an avatar that best fits your audience. Utilize the Smart Match feature to allow Pippit to recommend the ideal avatar-voice combination—or do it yourself.
Step 3: Edit, complete, and publish your video
Click the scissors icon to open the editor.
From there, polish your visuals: cut scenes, replace clips, or edit voiceover tone. Insert closed captions and use curved titles with the curved text generator within the image editor.
When you're happy, click "Export" to save your video or set it to post via Pippit's Publisher tool. You can even connect to your Shopify store and enable it to be shoppable.
Influencers, sans influence fatigue
The influencer economy was thriving—until it stopped. Trust broke down, saturation set in, and audiences became tired of sponcon fatigue. Synthetic shorts offer a middle ground: authentic content driven by AI.
- AI personalities with a purpose: Brands can build virtual influencers out of audience psychographics, customizing tone and energy per campaign.
- No burnout, no backlash: AI avatars don't tweet themselves into controversy or demand a 10x raise—they simply get the job done.
- Localization at scale: Require a review in Portuguese, Swahili, or Hindi? Synthetic shorts communicate all languages and adjust cultural context in real-time.
For advertisers, it's not a matter of displacing content creators—it's about augmenting them with methods that can scale reach without sacrificing voice.
Curved text and emotional hooks: micro-formatting that pays off
It's not the face or script alone that sells the scroll—it's the typography. Curved text is one of the most successful design tricks of synthetic shorts. Catchy, rhythmic, and ideal for mobile, curved captions are a potent visual hook.
- Framing the face: Curved titles curve above or below the avatar, focusing viewer attention while increasing memorability.
- Motion-grabbed: Animate curves of text that flow across the screen provide a feeling of movement and time pressure.
- Style unity: Coupled with brand logos and color usage, curved text becomes an element of brand visual identity.
Pippit's curved text generator is more than a design tool—it's an engagement booster. Small adjustments in design can result in quantifiable increases in retention, clicks, and emotional connection.
Beyond demos: How brands are leveraging synthetic shorts
Synthetic shorts don't have to be limited to product feature flaunting. Brands are now employing them throughout the marketing funnel.
- Phase of awareness: AI-created "Did You Know?" reels with avatars as hosts.
- Phase of consideration: Virtual try-ons, user reviews, and benefit explanations based on user intent.
- Phase of conversion: One-liner CTA videos with curved hooks such as "Add to Cart Now!" swirling in a helical motion along the screen.
With an advanced AI video maker such as Pippit, even small businesses can have an agency-like capability—experimenting with formats, substituting creatives, and iterating in hours.
Test, track, tweak: the technology behind synthetic success
The true magic of synthetic shorts isn't production—it's iteration. Each video is a data point.
- A/B test avatars: Experiment with two alternate virtual influencers and gauge engagement.
- Variations in the script: Play several versions of the same video with different curved headlines or calls to action.
- Split-testing platforms: To determine which works best, make square formats for Instagram Feed and vertically cropped versions for TikTok.
Platforms like Pippit, which have real-time analytics integrated in, allow you to fine-tune a performance engine in addition to generating content.
Conclusion: AI is being upgraded for the UGC revolution.
Synth shorts are more than a marketing gimmick—they're the future of scalable, intelligent, and emotionally engaging content. The distinction between "user-generated" and "brand-generated" is breaking down, and viewers are more concerned with clarity, value, and vibe than who initiated the recording.
With the aid of Pippit's AI video maker and a bent text creator integrated into such platforms as Pippit, you don't require a production team—you simply require a prompt. The algorithmic creative class is rewriting the rules of authenticity in the digital era.
Ready to start your own AI UGC campaign? A click, a prompt—a million videos. Enter the era of synthetic shorts.