In today’s day and age, when it’s easy to reach out to almost anyone on social media, chat, or via email, do businesses still need a phone number (the old-fashioned way)?
The answer is a resounding yes! Many customers feel more comfortable speaking with a human representative over the phone than with an intelligent chatbot (even though the latter has the capacity to solve requests faster).
But it’s not just this; there are many benefits associated with having a business phone number, and today, we’ll discuss some of the most common ones and the reasons behind each.
#1: Why a Business Phone Number Helps Your Brand
As a business, you want to seem professional and reliable. One way to do this is by offering several communication channels besides your primary phone number. However, the phone number should be the first and most visible option on your website or page.
A dedicated phone number has the same psychological effect on a customer as your website’s responsive web design. Many customers won’t care for it unless it’s missing. And when it’s missing, it sends out a strong message of unprofessionalism.
Plus, you can use the phone number as part of your brand strategy and make it as visible as possible.
#2: Why Customers Like the Phone Option
While many people like the option of a chatbot when it comes to more serious concerns or issues, most of your customers will want to talk it out with a business representative. A phone call adds a personal touch to the discussion and lets people know they are valued and taken care of.
The same is true for anyone interested in becoming your partner. Emails are great and all, but they don’t convey the same emotions as a phone conversation. Plus, according to recent research, audio communications can help strengthen the bonds between humans.
So, if you want to solidify the connection between customers and your brand, a phone number is a step in the right direction.
#3: Why Having a Local Phone Number Matters
A local phone number is a good option for businesses that target specific geographical areas of the country. First, it is more convenient for the locals, but it’s also an added layer of trust as people will think of you as part of the community.
So, if you want to connect with local people who may become paying, loyal customers, it makes sense to get the right number. The great thing is that you can buy a local phone number without having a brick-and-mortar office in the area. You can manage the business and its customers from anywhere.
#4: Why It Helps Sales
A phone call is still the fastest method to find out the answer to your questions. Once you get connected to an agent, it only takes a minute or two of conversation to get reliable and verified information.
This is why many people tend to choose businesses they already know will be available when they need a piece of information. So, by adding a phone number to your contact details, you show viewers that your business is easily reachable.
Plus, when you talk with a person, it’s easier to identify adjacent needs that may be solved by one of your company’s products. It’s also a great way to guide people through the sales funnel and lead them to the checkout step.
Wrap Up
Sometimes, adding a phone number for your business can be the difference between success and failure, so make sure you’re not missing out. And even if things are going well, offering your customers an extra communication channel doesn't hurt.