5 Best Practices For Successful App Development
As the business arena becomes competitive, more and more businesses rely on apps to stand out. In fact, mobile apps are considered a necessity for businesses regardless of their niche and size.
If you’re planning to use an app to provide accessibility to your target audience, reach a global audience, encourage brand loyalty, and promote brand recognition, focus on the app development process. An effective mobile app development process will make it easier for you to build an app that provides the best results for your business.
Top 5 Best Practices For Successful App Development
Follow these practices below so your mobile app will turn into a great success:
1. Create A Strategy
Creating a strategy is a must for successful app development. This is one of the most important aspects of the process as it gives direction to your efforts and gives you a foundation to measure your progress later.
When creating a strategy for your mobile app, you need to:
Identify Who Your Target Audience Is
Who will use your app? What are their demographics? What are their common dilemmas and how can your mobile app help? You should have answers to these questions to create a powerful mobile app.
Identify Competitors And Benchmark Their Strategies
Check how your competitors’ apps are performing by looking into reviews in the app store. The comments left by the users will help you assess which strategies work on your niche.
Determine The Goals And Objectives Of Your App
Once you know your app’s goals and objectives, you can determine which features and design elements to add.
Choose A Mobile Platform
Google’s Android and Apple’s iOS are the most popular mobile platforms today, and each requires different development environments from apps. Look into both of these platforms and decide whether your app is for Android users, Apple users, or both.
Choose A Development Method
Decide whether you’re going to build a hybrid, native, or web-based app for your business. Native and hybrid apps can be downloaded from an app store while web-based apps are mobile-optimized pages that mimic the appearance of an app.
Once you’ve created a strategy, you can choose which among the best prototype tools is apt for your mobile app. Prototypes will enable you to sketch out ideas about the app’s feature and user flow and share concepts with a team.
2. Think About The Design
How your mobile app looks can make or break a user’s decision to download it. A poorly designed app can create a negative impression or give the wrong message, which can discourage users from downloading it.
When developing a mobile app, pay attention to several design components and assess which ones suit the objectives or goals of your app. Doing this early will make it easier for you to code the app and reduce the changes you’ll make later to achieve a well-designed app.
These tips can go a long way when designing mobile apps:
Provide Simple Navigation
Allow users to move between screens and find the information they need with ease. This means using a responsive design, putting the in-search feature in the same location, and using familiar icons for commands like using ‘X’ to close screens and a bell icon to check notifications.
Refrain from adding too many design elements to the interface. Instead, organize your content so users can easily see available features.
Use Simple Fonts
Make it easy for users to read content on your mobile app by using simple fonts. Some of your best options are San Francisco, Proxima Nova, Lato, Nexa, and Open Sans.
3. Prioritize Security
Security is crucial when building an app. Even if your app has plenty of features, your target audience will still have second thoughts about downloading it if it’s not secure. Hackers have become more prevalent today, and users wouldn’t download an app if it’ll only compromise their security.
As part of your app development strategy, always prioritize your users’ security. Aside from increasing the app’s number of downloads, a secure app can also help your business create a positive impression in the industry.
Here are three ways to protect users when they use your app:
Write A Secure Code
Use secure code from day one and harden it as you go along. It’s also important to obfuscate your code so no one can reverse engineer it.
Ensure that all data received and sent through the app is encrypted. With encryption, data will be unreadable even if an unauthorized person gains access to it.
Keeping your app secure is a never-ending process, so test repeatedly. Threats are continuously rising, and new solutions are required to make your app secure.
4. Ask For Feedback
Creating the perfect mobile app doesn’t happen after going through the development process once. Often, you need to regularly test and refine your app to ensure that it continues to meet the needs of your users.
Before your app goes live, have beta testers use your app. Beta testing is crucial in the app development process because it measures the quality, usability, and performance of your mobile app. This is also a great way to determine if your app crashes on certain devices or testers experience any bugs as they’re using your app.
You can also ask for feedback from other developers. Since they’re knowledgeable and experienced in app development, they can provide pieces of advice on how you can improve your app. Because of their background, they can also identify issues that users don’t easily notice.
5. Add Accessibility Features
Everyone should be able to use your mobile app, including people with disabilities. More than 15% of the world’s population is living with some type of disability, which is why it’s crucial to make your app accessible to them.
Consider how people with visual and hearing impairments, physical limitations, and dyslexia can use your app. Can they find information or navigate your app with ease? Is the content in your app accessible to individuals with visual impairments?
Consider adding the following accessibility features to your app:
Allow users to dictate speech instead of having to type them when filling out forms or registrations.
Talkback Or Voiceovers
Incorporate tools that read out the texts, call-to-action buttons, and navigational options in your app.
Label icons with texts so users can easily understand what they mean.
Start Working Now
Now that you know the best practices in app development, roll up your sleeves and start planning with your team. As long as you follow the tips in this article, you can create a mobile app that can catapult your business into its long-term success!