In this era of digital commerce every website is using tools in their boot to attract users on their digital platform. Even though they are successful in boosting traffic on their website yet they are not profitable, it is observed that 80% of digital ads fail to seek attention of users. Out of these 20% ads only 0.1% are the real customers who actually buy products. Mostly websites use analytic tools from google, amazon and others to track user activity but there are many aspects which needs to be mapped and these tools fail to address those parameters. Embedding trackers and configuring these tools to use that data for Business intelligence can help a business to strategize its marketing approach.